The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a wider variety of coffee experiences. Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. Some offerings are seasonal or specific to the locality of the store. Depending on the country, most locations provide free Wi-Fi Internet access.
In June 2020, during the COVID-19 pandemic in the United States, the company announced that it would close 400 of its locations in the US/Canada region over the subsequent 18 months as it moves from the coffee house concept to what it calls "convenience-led" formats with drive-through and curbside pickup. Starbucks announced that it planned to open 300 stores that will primarily focus on carryout and pickup orders.[64][65] The new stores will work with the Starbucks mobile app for prepayment by the customer before arrival to pick up the order. The layout of some stores will also be modified with a separate counter for picking up mobile orders.
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In May 2008, a loyalty program was introduced for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free Wi-Fi Internet access, no charge for soy milk and flavored syrups, and free refills on brewed drip coffee, iced coffee, or tea.[123] Each time a customer purchases a drink, they will earn stars if they present their rewards card or scan their card from the mobile app.[124] Eventually, these stars accumulate to allow customers to redeem for perks such as free drinks, free add-ins, free bakery items or selected merchandise.[124]
In May 2012, Starbucks opened its first coffeehouse in Finland, with the location being Helsinki-Vantaa Airport in Vantaa.[158] In August 2013, the first Starbucks inside Dansk Supermarked opened in the department stores Salling in Aalborg and Aarhus in Denmark.[159] In April 2014, Starbucks announced a store in Azerbaijan, in the Port Baku Mall.[160] In November 2014, Starbucks announced its first Channel Island store, in the primary business area of St Peter Port in Guernsey.[161]
In 2009, at least three stores in Seattle were de-branded to remove the logo and brand name, and remodel the stores as local coffee houses "inspired by Starbucks".[244][245] CEO Howard Schultz called the unbranded stores a "laboratory for Starbucks".[246] The first, 15th Avenue Coffee and Tea, opened in July 2009 on Capitol Hill. It served wine and beer and hosted live music and poetry readings.[247] It has since been remodeled and reopened as a Starbucks-branded store. Another is Roy Street Coffee and Tea at 700 Broadway E., also on Capitol Hill. Although the stores have been called "stealth Starbucks"[244][248] and criticized as "local-washing",[249] Schultz says that "It wasn't so much that we were trying to hide the brand, but trying to do things in those stores that we did not feel were appropriate for Starbucks."[246]
Starbucks began drafting plans for corporate social responsibility in 1994.[296] Since Starbucks has partnered with Conservation International (CI) to draft plans and audit its coffee and farmer equity (C.A.F.E.) program,[297] Starbucks's C.A.F.E. practices are based on a rating system of 249 indicators. Farmers who earn high overall scores receive higher prices than those who achieve lower scores. Ratings categories include economic accountability, social responsibility, environmental leadership in coffee growing and processing. Indicators for social responsibility have evolved and now include 'zero tolerance' indicators that require workers to be paid in cash, check, or direct deposit, ensure that all workers are paid the established minimum wage, that workplaces are free of harassment and abuse, that workplaces are nondiscriminatory and do not employ persons under the age of 14, and several more.[298] Starbucks has moved 90% of its coffee purchases to preferred C.A.F.E. certified providers, and the company is approaching its stated goal to purchase 100% of its coffee through C.A.F.E. or other 'ethically sourced' certification systems.[297]
Starting on June 1, 2009, the MSNBC morning news program Morning Joe has been presented as "brewed by Starbucks" and the show's logo changed to include the company logo. Although the hosts have previously consumed Starbucks coffee on air "for free" in the words of MSNBC president Phil Griffin, it was not paid placement at that time.[339] The move was met with mixed reactions from rival news organizations, viewed as both a clever partnership in an economic downturn and a compromise of journalistic standards.[340] The endorsement deal ended in August 2013.[341]
In 2000, San Francisco cartoonist Kieron Dwyer was sued by Starbucks for copyright and trademark infringement after creating a parody of its siren logo and putting it on the cover of one of his comics, later placing it on coffee mugs, T-shirts, and stickers that he sold on his website and at comic book conventions. Dwyer felt that since his work was a parody it was protected by his right to free speech under U.S. law. The case was eventually settled out of court, as Dwyer claimed he did not have the financial ability to endure a trial case with Starbucks. The judge agreed that Dwyer's work was a parody and thus enjoyed constitutional protection; however, he was forbidden from financially "profiting" from using a "confusingly similar" image of the Starbucks siren logo. Dwyer was allowed to display the image as an expression of free speech, but he can no longer sell it.[368]
In 2003, Starbucks sent a cease-and-desist letter to "HaidaBucks Coffee House" in Masset, British Columbia, Canada. The store was owned by a group of young Haida men, who claimed that the name was a coincidence, due to "buck" being a Haida word for "young man" (a claim that cannot be substantiated). After facing criticism, Starbucks dropped its demand after HaidaBucks dropped "coffee house" from its name.[384]
Our low-cost membership program expands the free content to include animated songs, mathematics, and reading activities spanning K-3. Membership also supports the production of new books, songs, educational games, and movies.
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With over a century of success, the Sacher business expanded to Salzburg in 1988 with their riverfront location and has become a local staple ever since. The fancy sit down area is wonderful, but they also have outdoor umbrella tables facing the river and a takeout shop where you can even have desserts shipped back home. They actually have a wide range of food and can be a good breakfast option. If you are confused and which coffee goes best with the cake, the traditional drink in Vienna is hot black coffee with foamed milk and whipped cream. If Sacher is too busy for some reason, you can also great a great bite to eat next door at the Cafe Bazar. Coffeehouse culture is an essential part of Austrian culture and stopping at one while on this free Salzburg walking tour is a must.
If you need to refuel for the rest of the free Salzburg walking tour, we suggest stopping for a coffee and pastries at the sprawling Café Glockenspiel. The cafe has a nice outdoor seating in the square plus a covered balcony area which are perfect both for people watching. From the balcony, we especially love watching all of the horse carriages that line up in Mozartplatz.
Overall our experience visiting the cafe has been very negative as it is the only place in Salzburg we have ever got really bad service and it has happened to us three times here. That being said, we suggest going up for the city views on the sprawling terrace which is free but if you want coffee or food then visit either the nearby Stadt Cafe next to the Militia Wall which also has amazing views or check out the fancy Schloss Mönchstein Hotel. Both of these alternatives are explained next on our free Salzburg walking tour.
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